Lance® Gives Consumers More Products to Love in 2013


Delivering on its promise to give consumers “more of what they love” in 2013...

(Charlotte, N.C.) – April 16, 2013 — Delivering on its promise to give consumers “more of what they love” in 2013, Lance® is launching new Xtra Fulls™ Toastchee® and Xtra Fulls™ Toasty™, as well as product extensions for its Cracker Creations®, Captain’s Wafers® sandwich crackers and Nekot® Sandwich cookies. The new products will begin shipping to major retailers nationwide this month.


Lance® Xtra Fulls™, the lead items to celebrate the brand’s 100th anniversary, offer more peanut butter filling for an extra satisfying snacking experience. Over the years, more peanut butter has been a top consumer request. The new sandwich cracker varieties — made with real, whip-churned peanut butter that is freshly-ground in Georgia — offer up to 6 grams of protein per serving.


“Our 100th anniversary is all about giving our fans more of what they love and delivering on the many consumers requests we’ve heard over the years,’” said Tom Ingram, Senior Brand Director, Bakery at Snyder’s-Lance, Inc. “We’re confident that consumers will love our delicious new offerings, and we look forward to satisfying America’s snacking appetite for another 100 years.”


In addition to Xtra Fulls™, consumers will be treated to several Lance® product extensions. Lance® Graham Cracker Creations® with peanut butter or chocolate filling are all-natural, premium sandwich crackers made with crunchy, slightly sweet graham wafers. Bringing a zesty, new flavor to the snack aisle, Jalapeno Cheddar Captain’s Wafers® add a spicy twist to the well-known line of light and flaky sandwich crackers. Chocolate Nekot® — an expansion of one of Lance’s most popular cookies — are chocolate cookie sandwiches filled with creamy peanut butter or sweet chocolate crème. The new products will be available for suggested retail prices ranging from $3.39 to $3.59 each.


Like all Lance® snacks, the new products contain no high fructose corn syrup, no preservatives and 0 grams of trans fat. For more information about Lance® products and the brand’s 100th anniversary celebrations, visit the Lance Snacks Facebook page, www.lance.com or www.Happy100Lance.com.





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