LANCE® AND NYJAH HUSTON LAUNCH BOLDS™
NOW AVAILABLE EXCLUSIVELY AT WAL-MART WITH A WIDER RETAIL LAUNCH MARCH 3rd
(New York, NY—February 19, 2014)- Lance®, the snack food brand that has been fueling America for over 100 years, is proud to announce the launch of a new line of cracker sandwiches with pro skater Nyjah Huston on board as the official spokesman. BOLDS™ delivers an extreme burst of goodness with a crispy cracker crunch and up to 3 grams of protein per serving to fuel fun and adventure. Three intense flavor combinations make up the BOLDS™ line including Buffalo Wing Blue Cheese, Pizza and Bacon Cheddar. These new products have a suggested retail price of $2.99 for a 6-count box and are available now exclusively at Wal-Mart stores nationwide with a wider retail launch on March 3rd.
“We are excited to add bigger, bolder flavors to our brand through Lance® BOLDS™,” said Tom Ingram, Senior Brand Director, Bakery at Snyder’s-Lance, Inc. “With BOLDS™, we injected extreme flavor profiles to give the classic sandwich cracker a jolt while maintaining the quality that Lance® is known for. We look forward to fueling a new generation, like Nyjah Huston, with these new fun flavors.”
Nyjah Huston commented, “As a street skater, I am always on the move and always looking for convenient ways to refuel. With Lance® BOLDS™ on hand, I can just grab and go. They have the best flavors and they keep me going after a long day of skating. I am stoked to join the Lance family as the official spokesperson”.
To commemorate the launch of BOLDS™ cracker sandwiches, Lance® is offering consumers a chance to win a trip for four to see pro-skateboarder Nyjah Huston compete in the X-Games in Austin, TX June 5th-8th, 2014, as well as many other prizes. For more information on how to enter the “BOLDS™ Fuel You Sweepstakes” go to http://www.lancebolds.com.
To find out more about BOLDS™ and other Lance® snackable treats, please visit-
About Lance Sandwich Crackers
Lance® celebrated its 100th anniversary in 2013 by giving consumers “more of what they love.” Lance® cracker sandwiches are available in more than 20varieties, including ToastChee®, Whole Grain, Cracker Creations®, XtraFulls® and BoldsTM. Each product is made with freshly baked, crispy crackers, real ingredients like freshly ground peanut butter, and contains up to 6 grams of protein. For more information about Lance® cracker sandwiches, visit www.lance.com or the Lance Snacks Facebook page.
About Snyder’s-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio and Ontario, Canada. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart™, O-Ke-Doke®, Quitos™ and Padrinos® brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. For more information, visit www.snyderslance.com. LNCE-G