 |
 Philip
Lance enters the snack food industry with the innovative concept of delivering
fresh snacks in convenient single-serve packages. |
 |
|
A WWI soldier from nearby Camp Greene shares a peanut brittle recipe with
Philip Lance and Salem Van Every and the Peanut Bar was created. |
 |
|
Philip Lance partners with son-in-law Salem Van Every and Lance Packaging Co.
is formed. |
 |
| Philip Lance's wife and
daughter add peanut butter to crackers and the "Sandwich Cracker"
is born. |
 |
| Philip Lance pioneers
Lance's Direct Store Delivery system by hiring his first salesman, Jim
Wilson, to deliver fresh roasted peanuts and peanut butter to Charlotte, NC
merchants. |
 |
 Toastchee
®, America's favorite sandwich cracker,
is introduced. |
 |
|
Lance Packing Co. changes its name to Lance, Inc. |
 |
| At age 29, Philip Lance Van Every
takes over management of Lance, Inc. from his father, Salem Van Every. |
 |
 Lance
enters the foodservice industry by selling individual packaged saltine crackers
to restaurants. |
 |
 The
first Lance vending machine is placed on location. |
 |
| 1961: Lance Common Stock was
first publicly offered on December 7 th. |
 |
|
Lance transitions from four-cracker "Stack Packs", to the now
familiar "Flat Pack" of six crackers per package. |
 |
| Philip Lance Van Every retires. |
 |
 Captain's
Wafers ®, the popular restaurant cracker, is made available in
supermarkets. |
 |
 Lance
unveils a new company logo incorporating the word "Freshness", with
which the Lance brand has always been associated. |
 |
| Lance expands distribution of its
popular products into the western United States, Puerto Rico, Aruba, Jamaica,
the Dominican Republic, England, China and Western Europe. |
 |
 Lance
Thunder ® Potato Chips explode into the marketplace with such flavors as
Buffalo Blue Cheese, Salt & Vinegar, Hot & Spicy Texas Pete®, Sour
Cream & Onion, Cheddar Sour Cream and BBQ. |
 |
|
Lance introduces new, contemporary packaging on the same great products
you've enjoyed for years! |
 |
 Lance
launches the radio advertising campaign "I Got Lance In My Pants!"
TM |
 |
| Lance becomes the first snack
food manufacturer to remove Trans Fats from its entire Sandwich Cracker and
Cookie line.
|
