100 New Reasons to Love Lance

Lance introduces first ever 100 calorie pouch and whole grain sandwich crackers

July 30, 2009

Charlotte, NC — America’s favorite sandwich cracker just got a little better. In response to consumer desired nutritional changes, Lance has recently announced a variety of new sandwich cracker products.

New this spring are the following:

• 100 calorie sandwich cracker pouches available with either real peanut butter or real cheese
• Replacement of wheat sandwich crackers with whole grain
• Removal of high-fructose corn syrup from all Lance sandwich crackers

“We know moms play many different roles in the family, including food negotiator. Our research shows moms want a filling snack she can feel good about giving her family and that her family will eat,” said Tom Ingram, Brand Director, Lance Snacks. “Our new products and ingredient changes are just some of the little things we do so Lance sandwich crackers can be part of a wholesome lunch or snack for the entire family.”

100 Calorie Pouches
Baked fresh with real cheese or 100% Lance-made peanut butter, the 100 calorie pouches are a good-tasting and sensible snacking option for families and individuals looking for a portion-controlled snacking alternative that still fills them up.

The 100 calorie pouches are available in the three most popular Lance sandwich cracker varieties:

• ToastChee^® Peanut Butter: 100% Lance-made creamy peanut butter layered on mini-baked cheese crackers.
• Toasty™ Peanut Butter: 100% Lance-made creamy peanut butter layered on mini-baked, butter-flavored crackers.
• NipChee™ Cheddar Cheese: real cheddar cheese layered on mini-baked, cheese-flavored crackers.

From Wheat to Whole Grain

Lance Whole Grain Sandwich Crackers deliver 9 grams of whole grain per serving

Consumers have recently shown a growing interest in whole grain products. In keeping with this trend, Lance is replacing its wheat sandwich crackers with whole grain sandwich crackers — just one more example of how Lance strives to provide sensible snacks that are good in so many ways.

As part of the switch from wheat to whole grain, Lance is replacing its Swiss on Wheat with Sharp Cheddar Cheese on Whole Grain. Other whole grain varieties include: Real Peanut Butter on Whole Grain and Real Cheddar Cheese on Whole Grain.