© Copyright 2009 Lance, Inc.
America’s favorite sandwich cracker will be hitting the NASCAR circuit in 2010. Lance Sandwich Crackers will join the Tom’s brand as primary sponsors for the Marcos Ambrose and JTG/Daugherty Sprint Cup for three races and a associate sponsors for 12 other races.
During the 2009 racing season, Tom’s executed a limited NASCAR Nationwide Series sponsorship with the team. Based on the success of this sponsorship to help Tom’s generate excite among consumers and retailers, Lance, Inc. decided to sign a multi-year agreement to include Lance Sandwich Crackers and on the larger Spring Car circuit.
Find Lance Snacks in a store near you.
Receive snack news, coupons,
promotions & more via email.